{"id":2564,"date":"2024-05-13T06:36:50","date_gmt":"2024-05-13T06:36:50","guid":{"rendered":"https:\/\/adsumo.co\/blog\/?p=2564"},"modified":"2024-05-20T06:41:53","modified_gmt":"2024-05-20T06:41:53","slug":"campaign-objectives-facebook-ads-mana-yang-harus-dipilih","status":"publish","type":"post","link":"https:\/\/adsumo.co\/blog\/campaign-objectives-facebook-ads-mana-yang-harus-dipilih\/","title":{"rendered":"Campaign Objectives Facebook Ads: Mana yang Harus Dipilih?"},"content":{"rendered":"\n<p>Apakah Anda bingung saat memilih campaign objective di <strong>Facebook Ads <\/strong>?<\/p>\n\n\n\n<p>Wajar, karena pilihan campaign objective di Facebook memang cukup bervariasi. Terlebih lagi, Anda harus memilih objective yang tepat agar kampanye iklan Anda efektif dan mencapai tujuan yang diinginkan.<\/p>\n\n\n\n<p>Oleh karena itu, di artikel ini kita akan mengupas tuntas tentang campaign objective Facebook Ads. Mulai dari pengertiannya, fungsinya, hingga jenis-jenisnya. Yuk kita mulai!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adsumo.co\/blog\/campaign-objectives-facebook-ads-mana-yang-harus-dipilih\/#Apa_itu_Campaign_Objective\" >Apa itu Campaign Objective?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adsumo.co\/blog\/campaign-objectives-facebook-ads-mana-yang-harus-dipilih\/#6_Campaign_Objective_Baru_di_Facebook_Ads\" >6 Campaign Objective Baru di Facebook Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adsumo.co\/blog\/campaign-objectives-facebook-ads-mana-yang-harus-dipilih\/#Awareness\" >Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adsumo.co\/blog\/campaign-objectives-facebook-ads-mana-yang-harus-dipilih\/#Traffic\" >Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adsumo.co\/blog\/campaign-objectives-facebook-ads-mana-yang-harus-dipilih\/#Engagement\" >Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adsumo.co\/blog\/campaign-objectives-facebook-ads-mana-yang-harus-dipilih\/#Leads\" >Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adsumo.co\/blog\/campaign-objectives-facebook-ads-mana-yang-harus-dipilih\/#App_Promotion\" >App Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adsumo.co\/blog\/campaign-objectives-facebook-ads-mana-yang-harus-dipilih\/#Sales\" >Sales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adsumo.co\/blog\/campaign-objectives-facebook-ads-mana-yang-harus-dipilih\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apa_itu_Campaign_Objective\"><\/span>Apa itu Campaign Objective?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Campaign objective adalah <strong>tujuan yang ingin Anda capai dengan kampanye iklan Anda di Facebook Ads<\/strong>. Ada berbagai campaign objective yang bisa Anda pilih, mulai dari meningkatkan brand awareness, mendatangkan traffic, hingga meningkatkan konversi.<\/p>\n\n\n\n<p>Saat memilih campaign objective, Anda akan memberitahu Facebook apa yang ingin Anda capai. Kemudian, Facebook akan menggunakan informasi ini untuk menampilkan iklannya ke orang-orang yang paling relevan dengan tujuan tersebut.<\/p>\n\n\n\n<p>Setiap campaign objective pun diukur dengan metrik yang berbeda. Misal, objective Awareness akan dinilai menggunakan metrik terkait <em>Reach<\/em>, sedangkan objective Sales menggunakan metrik terkait <em>Conversion<\/em>.<\/p>\n\n\n\n<p>Jadi, dengan memilih campaign objective yang tepat, Anda bisa melacak progress kampanye iklannya dengan metrik yang sesuai dan memastikan bahwa kampanye Anda berjalan sesuai rencana.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Campaign_Objective_Baru_di_Facebook_Ads\"><\/span>6 Campaign Objective Baru di Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sekarang, mari kita berkenalan dengan berbagai jenis campaign objective di Facebook Ads. Sebelumnya ada 11 campaign objective yang tersedia di Facebook Ads Manager, tapi sekarang jumlahnya sudah berkurang menjadi <strong>6 objective<\/strong> saja.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"303\" height=\"477\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-13.png\" alt=\"Campaign Objectives Facebook Ads\" class=\"wp-image-2567\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-13.png 303w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-13-191x300.png 191w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/><\/figure>\n\n\n\n<p>Jadi, ada beberapa objective yang dipertahankan dan ada juga beberapa objective lama yang digabung ke dalam objective baru. Berikut penjelasan detailnya:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Campaign Objective Lama<\/strong><\/td><td><strong>Campaign Objective Baru<\/strong><\/td><\/tr><tr><td>Traffic<\/td><td>Traffic<\/td><\/tr><tr><td>Engagement<\/td><td>Engagement<\/td><\/tr><tr><td>Video Views<\/td><td>Awareness dan Engagement<\/td><\/tr><tr><td>Store Traffic<\/td><td>Awareness<\/td><\/tr><tr><td>Brand Awareness<\/td><td>Awareness<\/td><\/tr><tr><td>Reach<\/td><td>Awareness<\/td><\/tr><tr><td>App Installs<\/td><td>App promotion<\/td><\/tr><tr><td>Lead Generation<\/td><td>Leads<\/td><\/tr><tr><td>Messages<\/td><td>Engagement dan Leads<\/td><\/tr><tr><td>Conversions<\/td><td>Engagement, Leads, dan Sales<\/td><\/tr><tr><td>Catalog Sales<\/td><td>Sales<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Lalu, apa perbedaan dari keenam campaign objective tersebut? Dan kampanye iklan seperti apa yang paling tepat untuk setiap objective-nya? Mari kita bahas satu per satu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Awareness\"><\/span>Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sesuai dengan namanya, Awareness bertujuan untuk <strong>meningkatkan <\/strong><strong><em>brand awareness <\/em><\/strong><strong>bisnis Anda, sekaligus menjangkau audiens yang lebih luas<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"539\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-19.png\" alt=\"\" class=\"wp-image-2573\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-19.png 344w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-19-191x300.png 191w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" \/><\/figure>\n\n\n\n<p>Dengan objective ini, Anda bisa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meningkatkan <em>brand recall<\/em>, yaitu seberapa mudah orang mengingat merek Anda.<\/li>\n\n\n\n<li>Memperluas jangkauan merek Anda ke audiens baru.<\/li>\n\n\n\n<li>Menciptakan persepsi positif tentang merek Anda.<\/li>\n<\/ul>\n\n\n\n<p>Berikut adalah beberapa contoh kampanye iklan yang cocok untuk objective Awareness:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kampanye peluncuran produk<\/strong>: Memperkenalkan produk baru ke audiens yang luas.<\/li>\n\n\n\n<li><strong>Kampanye <\/strong><strong><em>rebranding<\/em><\/strong>: Memperkenalkan identitas merek baru ke pelanggan potensial.<\/li>\n\n\n\n<li><strong>Kampanye <\/strong><strong><em>storytelling<\/em><\/strong>: Menceritakan kisah merek Anda dan membangun hubungan emosional dengan audiens<\/li>\n<\/ul>\n\n\n\n<p>Biasanya, CTA yang digunakan untuk iklan Awareness bertujuan untuk mengajak audiens mengenal bisnis atau produknya lebih jauh, seperti \u201cPelajari lebih lanjut\u201d atau \u201cFollow Instagram Kami\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Traffic\"><\/span>Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Campaign objective ini bertujuan untuk <strong>meningkatkan traffic ke website, aplikasi, atau halaman Facebook Anda<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"550\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-15.png\" alt=\"\" class=\"wp-image-2569\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-15.png 337w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-15-184x300.png 184w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><\/figure>\n\n\n\n<p>Dengan memilih objective ini, Facebook Ads akan menjangkau orang-orang yang kemungkinan besar tertarik&nbsp; untuk mengunjungi website, aplikasi, atau <em>Facebook page<\/em> Anda.<\/p>\n\n\n\n<p>Jenis objective ini juga cocok untuk berbagai macam pengiklan, seperti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bisnis online<\/strong>: Meningkatkan traffic ke toko online dan (secara tidak langsung) mendorong penjualan.<\/li>\n\n\n\n<li><strong>Pemilik Blog<\/strong>: Meningkatkan traffic ke website dan meningkatkan jumlah orang yang membaca artikel.<\/li>\n\n\n\n<li><strong>Bisnis yang meluncurkan produk baru<\/strong>: Meningkatkan traffic ke website atau halaman landing page untuk produk atau layanan baru.<\/li>\n<\/ul>\n\n\n\n<p>Contoh CTA yang relevan dengan campaign objective traffic adalah \u201cKunjungi Website Kami\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement\"><\/span>Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/1438417719786914\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign objective<\/a> ini bertujuan untuk <strong>meningkatkan <em>engagement <\/em>di postingan atau halaman Facebook Anda<\/strong>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"631\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-16.png\" alt=\"\" class=\"wp-image-2570\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-16.png 343w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-16-163x300.png 163w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-16-163x300@2x.png 326w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><\/figure>\n\n\n\n<p>Dengan kata lain,<a href=\"https:\/\/adsumo.co\/blog\/panduan-lengkap-facebook-ads-dan-cara-menggunakannya-di-2024\/\"> Facebook Ads<\/a> akan menampilkan iklan Anda ke hadapan audiens yang kemungkinan akan berinteraksi dengan iklannya, baik itu memberikan <em>like<\/em>, <em>comment<\/em>, atau <em>share<\/em>.<\/p>\n\n\n\n<p>Jika Anda ingin menargetkan engagement, maka Anda bisa membuat Iklan yang berisi kontes atau <em>giveaway <\/em>untuk menarik perhatian audiens. Atau, bisa juga dengan pertanyaan atau polling untuk mengundang diskusi dan interaksi.<\/p>\n\n\n\n<p>Biasanya, CTA yang digunakan di iklan dengan objective ini bertujuan untuk mendorong interaksi, seperti \u201cYuk Komentar di Bawah!\u201d atau \u201cShare Postingan Ini\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leads\"><\/span>Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Anda tentu sudah bisa menebak bahwa objective yang satu ini bertujuan untuk <strong>menarik banyak <\/strong><strong><em>leads <\/em><\/strong><strong>(prospek alias calon pelanggan)<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"499\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-17.png\" alt=\"\" class=\"wp-image-2571\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-17.png 332w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-17-200x300.png 200w\" sizes=\"auto, (max-width: 332px) 100vw, 332px\" \/><\/figure>\n\n\n\n<p>Dengan memilih objective ini, Anda bisa menarik audiens agar bersedia memberikan informasi kontak mereka, seperti alamat email atau nomor telepon. Sehingga, nantinya bisnis Anda bisa melakukan <em>follow-up <\/em>dan membuat mereka makin tertarik untuk membeli.<\/p>\n\n\n\n<p>Tapi, bagaimana caranya menarik <em>leads <\/em>lewat iklan? Ada banyak cara yang bisa Anda lakukan, seperti menawarkan ebook atau webinar gratis. Sebagai gantinya, audiens harus memberikan alamat email mereka.<\/p>\n\n\n\n<p>Itulah mengapa iklan dengan objective Leads umumnya memiliki CTA seperti \u201cDownload Ebook Gratis\u201d atau \u201cDaftar Webinar Sekarang\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"App_Promotion\"><\/span>App Promotion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Objective yang satu ini bertujuan untuk <strong>meningkatkan jumlah orang yang menginstall aplikasi Anda, dan meningkatkan <\/strong><strong><em>engagement <\/em><\/strong><strong>&nbsp;di dalam aplikasinya<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"342\" height=\"425\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-14.png\" alt=\"\" class=\"wp-image-2568\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-14.png 342w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-14-241x300.png 241w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/figure>\n\n\n\n<p>Untuk mencapai tujuan tersebut, Anda bisa menampilkan fitur-fitur terbaik aplikasi Anda di dalam iklannya. Selain itu, Anda juga perlu menunjukkan <em>screenshot <\/em>di dalam aplikasinya agar orang-orang semakin tertarik untuk menginstalnya.<\/p>\n\n\n\n<p>Saat membuat iklan dengan objective ini, salah satu metrik yang wajib Anda perhatikan adalah <em>Cost Per Install <\/em>(<em>CPI<\/em>), yaitu biaya iklan yang Anda keluarkan setiap kali ada yang menginstall aplikasinya.<\/p>\n\n\n\n<p>Beberapa contoh CTA iklan yang relevan dengan objective ini adalah \u201cDownload Sekarang\u201d atau \u201cUnduh Aplikasi\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sales\"><\/span>Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jika Anda memilih objective Sales, Facebook akan membantu penjualan produk Anda. Jadi, nanti iklannya akan ditampilkan ke orang-orang yang kemungkinan besar tertarik untuk melakukan pembelian.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"520\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-18.png\" alt=\"\" class=\"wp-image-2572\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-18.png 332w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-18-192x300.png 192w\" sizes=\"auto, (max-width: 332px) 100vw, 332px\" \/><\/figure>\n\n\n\n<p>Biasanya, pengiklan yang memilih objective ini ingin meningkatkan <em>Return on Investment<\/em> (ROI), jadi mereka bisa mendapat lebih banyak penjualan dari iklan yang mereka <em>publish<\/em>.<\/p>\n\n\n\n<p>Atau bisa jadi mereka juga ingin meningkatkan <em>Average Order Value<\/em> (AOV), yaitu rata-rata pembelian yang dilakukan oleh konsumen di setiap transaksi.<\/p>\n\n\n\n<p>Berikut adalah beberapa contoh kampanye iklan yang cocok untuk menggunakan objective sales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Iklan yang mempromosikan produk melalui gambar dan video menarik.<\/li>\n\n\n\n<li>Iklan yang menawarkan diskon atau promo spesial.<\/li>\n\n\n\n<li>Iklan <em>retargeting <\/em>yang menargetkan audiens yang telah menunjukkan minat pada produk Anda.<\/li>\n<\/ul>\n\n\n\n<p>CTA yang digunakan di iklannya pun biasanya cenderung lebih <em>to-the-point<\/em>, seperti \u201cBeli Sekarang\u201d atau \u201cTambahkan ke Keranjang\u201d. Jadi, calon konsumen bisa langsung melakukan pembelian saat itu juga.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span>Kesimpulan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Campaign objective adalah tujuan dari kampanye iklan Anda.<\/strong> Jadi, pastikan Anda memilih objective yang paling sesuai dengan kebutuhan pemasaran Anda.<\/p>\n\n\n\n<p>Berikut adalah ringkasan singkat dari keenam campaign objective di Facebook Ads:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Awareness<\/strong>: Meningkatkan <em>brand awareness<\/em> dan menjangkau audiens secara lebih luas.<\/li>\n\n\n\n<li><strong>Traffic<\/strong>: Meningkatkan <em>traffic <\/em>ke website, aplikasi, atau halaman Facebook Anda.<\/li>\n\n\n\n<li><strong>Engagement<\/strong>: Meningkatkan <em>engagement <\/em>di postingan atau halaman Facebook Anda.<\/li>\n\n\n\n<li><strong>Leads<\/strong>: Menarik lebih banyak <em>leads <\/em>(prospek baru) untuk bisnis Anda.<\/li>\n\n\n\n<li><strong>App Promotion<\/strong>: Meningkatkan jumlah orang yang menginstall aplikasi Anda.<\/li>\n\n\n\n<li><strong>Sales<\/strong>: Meningkatkan penjualan produk atau layanan Anda.<\/li>\n<\/ol>\n\n\n\n<p>Untuk membuat kampanye iklan Anda sukses, menentukan campaign objective saja belum cukup. Anda juga harus memastikan bahwa Anda sudah <strong>menetapkan target audiensnya  secara akurat<\/strong>.\u00a0<\/p>\n\n\n\n<p>Nah, untuk membantu Anda menemukan target audiens yang tepat, <strong>Adsumo <\/strong>punya fitur yang Anda butuhkan. Di sini, Anda bisa menemukan ratusan <strong>interest <\/strong> audiens yang bahkan kompetitor Anda tidak tau!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"628\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-20.png\" alt=\"\" class=\"wp-image-2574\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-20.png 1254w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-20-300x150.png 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-20-1024x513.png 1024w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-20-512x256.png 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-20-920x461.png 920w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2024\/05\/image-20-300x150@2x.png 600w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n\n\n\n<p>Selain itu, di reporting dashboard, Anda juga bisa membandingkan <strong>penempatan iklan (link ke artikel \u201cads placement adalah\u201d)<\/strong> yang paling efektif, hingga campaign objective yang paling murah biaya kliknya. Menarik banget, kan?<\/p>\n\n\n\n<p>Masih banyak lagi fitur menarik Adsumo yang bisa bantu Anda menyukseskan kampanye iklan di Facebook. Yuk kenalan lebih jauh di <a href=\"https:\/\/adsumo.co\/\">halaman utama<\/a> website kami!<\/p>\n","protected":false},"excerpt":{"rendered":"Apakah Anda bingung saat memilih campaign objective di Facebook Ads ? Wajar, karena pilihan campaign objective di Facebook&hellip;","protected":false},"author":4,"featured_media":2565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[8],"tags":[152,151,142],"class_list":{"0":"post-2564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"tag-awareness","9":"tag-campaign-facebook-ads","10":"tag-digital-marketing","11":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campaign Objectives Facebook Ads: Mana yang Harus Dipilih? - Adsumo Blog<\/title>\n<meta name=\"description\" content=\"Pelajari seluk-beluk Campaign Objectives Facebook Ads untuk meningkatkan kampanye pemasaran Anda. 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