{"id":2595,"date":"2024-05-15T02:59:33","date_gmt":"2024-05-15T02:59:33","guid":{"rendered":"https:\/\/adsumo.co\/blog\/?p=2595"},"modified":"2024-05-30T03:00:12","modified_gmt":"2024-05-30T03:00:12","slug":"audience-insights-cara-ampuh-kenali-audiens-di-facebook","status":"publish","type":"post","link":"https:\/\/adsumo.co\/blog\/audience-insights-cara-ampuh-kenali-audiens-di-facebook\/","title":{"rendered":"Audience Insights: Cara Ampuh Kenali Audiens di Facebook"},"content":{"rendered":"\n<p>Sudah membuat <a href=\"https:\/\/adsumo.co\/blog\/panduan-lengkap-facebook-ads-dan-cara-menggunakannya-di-2024\/\">iklan Facebook<\/a>&nbsp; yang menarik dan punya target audiens yang jelas, tapi hasilnya masih jauh dari harapan?<\/p>\n\n\n\n<p>Kabar baiknya, ada solusi untuk mengatasi hal ini, yaitu <strong>Audience Insights<\/strong>. Fitur ini bisa membantu Anda memahami karakteristik audiens secara lebih akurat, sehingga strategi iklan Anda akan jadi lebih terarah dan efektif.<\/p>\n\n\n\n<p>Di artikel ini, kami akan mengupas tuntas tentang Audience Insights di Facebook, mulai dari manfaatnya hingga cara menggunakannya. Yuk simak selengkapnya!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adsumo.co\/blog\/audience-insights-cara-ampuh-kenali-audiens-di-facebook\/#Apa_itu_Audience_Insights\" >Apa itu Audience Insights?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adsumo.co\/blog\/audience-insights-cara-ampuh-kenali-audiens-di-facebook\/#Apa_Fungsi_dari_Facebook_Audience_Insights\" >Apa Fungsi dari Facebook Audience Insights?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adsumo.co\/blog\/audience-insights-cara-ampuh-kenali-audiens-di-facebook\/#Mengenal_Target_Audiens\" >Mengenal Target Audiens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adsumo.co\/blog\/audience-insights-cara-ampuh-kenali-audiens-di-facebook\/#Mengoptimalkan_Strategi_Iklan\" >Mengoptimalkan Strategi Iklan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adsumo.co\/blog\/audience-insights-cara-ampuh-kenali-audiens-di-facebook\/#Menemukan_Peluang_Baru\" >Menemukan Peluang Baru<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adsumo.co\/blog\/audience-insights-cara-ampuh-kenali-audiens-di-facebook\/#Cara_Menggunakan_Meta_Business_Suite_Insights\" >Cara Menggunakan Meta Business Suite Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adsumo.co\/blog\/audience-insights-cara-ampuh-kenali-audiens-di-facebook\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apa_itu_Audience_Insights\"><\/span>Apa itu Audience Insights?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Audience Insights adalah alat analisis yang disediakan Facebook untuk membantu Anda memahami beragam karakteristik, minat, dan perilaku audiens di Facebook.&nbsp;<\/p>\n\n\n\n<p>Contohnya, Anda bisa mengetahui usia, lokasi, pendidikan, pekerjaan, dan bahasa yang digunakan audiens Anda.<\/p>\n\n\n\n<p>Tapi, perlu diketahui bahwa fitur Audience Insights di Facebook sebenarnya telah <a href=\"https:\/\/web.facebook.com\/business\/help\/531965364451139?_rdc=1&amp;_rdr\">dihentikan pada tanggal 1 Juli 2021<\/a>.&nbsp;<\/p>\n\n\n\n<p>Sebagai gantinya, Facebook menyediakan <strong>Meta Business Suite Insights<\/strong>, yaitu platform analisis lengkap yang memungkinkan Anda mengakses informasi audiens di Facebook dan Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apa_Fungsi_dari_Facebook_Audience_Insights\"><\/span>Apa Fungsi dari Facebook Audience Insights?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mungkin Anda penasaran, kenapa pengiklan di Facebook perlu menggunakan Audience Insights? Berikut alasannya:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mengenal_Target_Audiens\"><\/span>Mengenal Target Audiens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Audience Insights bisa membantu Anda menggali informasi mendalam tentang audiens Anda. Mulai dari demografi, minat, hingga perilakunya.<\/p>\n\n\n\n<p>Dengan memahami karakteristik target audiens, Anda bisa menargetkan iklan  ke orang-orang yang paling mungkin tertarik dengan produk Anda, sehingga peluang pembeliannya pun tentu lebih tinggi.<\/p>\n\n\n\n<p>Selain itu, Anda juga jadi bisa membuat konten yang sesuai dengan minat audiens. Sehingga, mereka akan jadi semakin tertarik untuk berinteraksi dengan bisnis Anda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mengoptimalkan_Strategi_Iklan\"><\/span>Mengoptimalkan Strategi Iklan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dengan menargetkan audiens yang paling mungkin menghasilkan konversi, Anda dapat mengalokasikan anggaran iklan Anda secara lebih bijak.<\/p>\n\n\n\n<p>Platform ini juga bisa membantu Anda untuk belajar dari data, dengan cara memahami apa yang berhasil dan tidak berhasil dalam kampanye iklannya.&nbsp;<\/p>\n\n\n\n<p>Dengan begitu, Anda bisa mengoptimalkan kampanye iklan Anda dengan menyesuaikan target, penawaran, dan konten iklannya berdasarkan data performa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Menemukan_Peluang_Baru\"><\/span>Menemukan Peluang Baru<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Audience Insights bisa membantu Anda menemukan audiens baru yang mungkin tertarik dengan produk Anda.<\/p>\n\n\n\n<p>Caranya dengan mengidentifikasi tren terbaru dalam minat dan perilaku audiens. Sehingga, Anda bisa beradaptasi dengan perubahan pasar.<\/p>\n\n\n\n<p>Selain itu, Anda pun bisa menemukan peluang baru dengan menganalisis bagaimana pesaing menargetkan audiens mereka dan memilih jenis konten yang mereka posting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Menggunakan_Meta_Business_Suite_Insights\"><\/span>Cara Menggunakan Meta Business Suite Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nah, sekarang waktunya belajar bagaimana cara menggunakan Audience Insights melalui <strong>Meta Business Suite Insights<\/strong>. Tapi sebelum itu, pastikan Anda sudah membuat halaman bisnis (<em>business page<\/em>) dulu di Facebook.<\/p>\n\n\n\n<p>Untuk melihat informasi detail terkait audiens Anda, ikuti langkah-langkah berikut:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Masuk ke halaman <a href=\"https:\/\/web.facebook.com\/business\/insights\/tools\/audience-insights?_rdc=1&amp;_rdr\">Meta Business Suite Insights<\/a>, lalu klik tombol <strong>Go to Audience Insights<\/strong>.<\/li>\n\n\n\n<li>Klik tombol <strong>Audience<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd-pxaMm4fbXCFV3_7p2miLMZVAnfWwrtK86_uLbKedMK8gaR8-a_IT0kXX4VyvD_igLOtImerUfehq_pHwV-mpr_qpoVePOarez1Rq2ltW8DHLt2LbSgWPcw4ciVQWLvkfoC8Pb8xnfRyn6_c0T0Kwf1F3?key=Rz9gHkw9-KTJaa7e8v4tig\" alt=\"\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>Di tab <strong>Current audience<\/strong>, Anda bisa melihat data terkait informasi <strong>audiens Anda saat ini<\/strong>. Mulai dari followers di Facebook hingga Instagram. Anda juga bisa melihat usia, gender, kota, dan negara asal mereka.<\/li>\n\n\n\n<li>Sedangkan di tab <strong>Potential audience<\/strong>, Anda akan melihat estimasi jumlah audiens yang bisa Anda jangkau, serta berbagai informasi lainnya. Seperti estimasi rentang usia dan juga kota asalnya.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf_uqdl6ParAujYSjAroLW4natoLnlkqYbxKqz7VgyrpWtCnuXKfcD7CT4RH9wmtaslDP_1B52I71RKnn6zwsbrxkAzR7m4jSPhu_zHZdtbzZM-AiKTkqzoe-mRDEUTu3wqE5S_jakB1qk8KdkNZ-FB02gP?key=Rz9gHkw9-KTJaa7e8v4tig\" alt=\"\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li>Untuk mengunduh datanya, Anda bisa mengklik tombol <strong>Export <\/strong>dan memilih format yang Anda inginkan, baik itu <strong>png<\/strong>, <strong>csv<\/strong>, atau <strong>pdf<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXexZqxedhSFcGbmtGr0Dfh6Crsp1u0c2gAI_ucUgqyZqpVF1sydRJ-7ZQ2bZ4X5c0iOSFte1otfhwdmI7ZJdDZvov1zJTXlUpoQq1gtS_GhndRf64MsWVTKmvyifQRZ3Th9WOAalHpLBGN5HMW6db1mNUN6?key=Rz9gHkw9-KTJaa7e8v4tig\" alt=\"\"\/><\/figure>\n\n\n\n<p>Setelah mengetahui info tentang audiens Anda saat ini dan juga audiens potensial, Anda bisa membuat segmen audiens (yang nanti bisa ditargetkan oleh iklan Anda) dengan mengklik tombol <strong>Filter<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXe9TQn0-w97kSjHechwRXx_va1iFwA0SP9DznOKDHvzMJivxCPslkkssNj8DxPsO3mb62UnBJYLNRk-KnkJohCNaDHl0Oio8n1qfggHTR_zKKpBBiVPRqmIItZazZai4WorlMBsfMimuy5O-V605hBd6tI?key=Rz9gHkw9-KTJaa7e8v4tig\" alt=\"\"\/><\/figure>\n\n\n\n<p>Di sini Anda perlu menentukan karakteristik audiensnya terlebih dulu, yaitu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Location<\/strong>: Kota, wilayah, atau negara tempat target audiens berada.<\/li>\n\n\n\n<li><strong>Age<\/strong>: Rentang umur audiens.<\/li>\n\n\n\n<li><strong>Gender<\/strong>: Jenis kelamin audiens.<\/li>\n\n\n\n<li><strong>Interests<\/strong>: Topik atau bidang yang diminati audiens, contohnya seperti \u201cotomotif\u201d atau \u201cfashion\u201d.\u00a0<\/li>\n\n\n\n<li><strong>Language<\/strong>: Bahasa yang digunakan target audiens.<\/li>\n<\/ul>\n\n\n\n<p>Jika sudah, klik tombol <strong>Create audience<\/strong>.<\/p>\n\n\n\n<p>Agar penargetan audiensnya lebih maksimal, sebaiknya Anda tidak hanya mengandalkan data yang tersedia saja, tapi juga lakukan analisis yang lebih mendalam.<\/p>\n\n\n\n<p>Contohnya, Anda dapat melihat data terkait <strong>Top Pages<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc9Rr5cqZM0_PHZXFRCgqZ1MZoMeJ9p0W2DmHrobAXUdQdCGGAPjs7Y2NrBPp34zO23le6xQ-2EmfD61XapG6IT2axroUdS3Og4OYq8iXN3ctGCy9unUZCK_uADsr_ZfD4Em4T5FuPUr2mltjk4O-AL551x?key=Rz9gHkw9-KTJaa7e8v4tig\" alt=\"\"\/><\/figure>\n\n\n\n<p>Grafik ini menunjukkan halaman-halaman yang kerap dikunjungi oleh target audiens Anda. Jadi, Anda bisa mengamati orang-orang yang sering berinteraksi di halaman-halaman tersebut untuk mengenal calon audiens lebih jauh.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span>Kesimpulan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Oke, sekarang Anda sudah paham lebih dalam tentang Audience Insights serta cara menggunakannya. Intinya,<strong> alat ini dapat membantu Anda mengenal target audiens Anda lebih jauh, sehingga Anda bisa melakukan <\/strong><strong><em>ad targeting<\/em><\/strong><strong> secara lebih akurat<\/strong>.<\/p>\n\n\n\n<p>Sayangnya, berhubung Audience Insights bisa digunakan siapa saja, ada kemungkinan kompetitor menggunakan strategi penargetan audiens yang sama juga dengan Anda. Tentunya hal ini dapat membuat hasil kampanye iklan Anda jadi kurang maksimal.<\/p>\n\n\n\n<p>Nah, untuk mengatasi hal ini, Anda bisa menggunakan fitur <strong>Audience Targeting <\/strong>dari <strong>Adsumo<\/strong>! Di sini, Anda bisa menemukan ratusan <strong>interest <\/strong>audiens yang bahkan kompetitor Anda tidak tau!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXceTS0O2wdGobQq6y0nAzGJqtWJyJKEc34EQnoKUiz4Yox807yI43Q32Un-68Kdkhfl8MznR4FTyNRDDahaCV53xGrHAjGa4oYyKxbrw-cDWhr3NCFb-FeL-9qqZA7cuWmUU5sSY1JItfR7ZCB-0BSvZ4uH?key=Rz9gHkw9-KTJaa7e8v4tig\" alt=\"\"\/><\/figure>\n\n\n\n<p>Selain itu, ada juga fitur Adsumo yang tak kalah penting untuk kampanye iklan Anda, yaitu <strong>Audience Overlap<\/strong>. Dengan fitur ini, Anda bisa memastikan apakah interest target audiens Anda saling beririsan atau tidak.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdVp8ghkBsZP4werBb_WdVPV7lLq5EQovorZZV9GioMk9Vzpr4gHvjGXlh32sYmTGnbUC4utxorNnC5mck7NcxChxHC7KOWo477BI0zwT1ln9haiFrhN3OUcewVqfEsXu1BFApacLCUI18PVL0mCL6Z-tbR?key=Rz9gHkw9-KTJaa7e8v4tig\" alt=\"\"\/><\/figure>\n\n\n\n<p>Dengan begitu, Anda bisa mencegah iklan untuk tampil dua kali di audiens yang sama. Hal ini tentu dapat membantu Anda mencegah kebocoran anggaran iklan.<\/p>\n\n\n\n<p>Ada pula fitur <strong>Interest Collection<\/strong> di Adsumo yang akan membantu Anda memasukkan interest yang Anda riset ke kampanye iklan. Sehingga prosesnya jadi jauh lebih praktis.<\/p>\n\n\n\n<p>Tingkatkan performa iklan Anda dengan Adsumo. Yuk <a href=\"https:\/\/adsumo.co\/\">daftar sekarang<\/a> juga!<\/p>\n","protected":false},"excerpt":{"rendered":"Sudah membuat iklan Facebook&nbsp; yang menarik dan punya target audiens yang jelas, tapi hasilnya masih jauh dari harapan?&hellip;","protected":false},"author":4,"featured_media":2596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[8],"tags":[153,141],"class_list":{"0":"post-2595","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"tag-audience-insights","9":"tag-facebook-ads","10":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audience Insights: Cara Ampuh Kenali Audiens di Facebook - Adsumo Blog<\/title>\n<meta name=\"description\" content=\"Pelajari bagaimana Audience Insights dapat membantu Anda memahami kebutuhan pelanggan dan meningkatkan kepuasan mereka.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsumo.co\/blog\/audience-insights-cara-ampuh-kenali-audiens-di-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audience Insights: Cara Ampuh Kenali Audiens di Facebook - 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