{"id":5697,"date":"2025-11-05T09:26:24","date_gmt":"2025-11-05T02:26:24","guid":{"rendered":"https:\/\/adsumo.co\/blog\/?p=5697"},"modified":"2025-11-07T09:27:23","modified_gmt":"2025-11-07T02:27:23","slug":"lowest-cost-bid-strategy-facebook","status":"publish","type":"post","link":"https:\/\/adsumo.co\/blog\/lowest-cost-bid-strategy-facebook\/","title":{"rendered":"Belajar Lowest Cost Bid Strategy Facebook untuk Hasil Iklan Maksimal"},"content":{"rendered":"\n<p>Lowest cost bid strategy Facebook adalah metode bidding otomatis yang bertujuan untuk mendapatkan hasil terbanyak dari anggaran iklan yang kamu miliki. Strategi ini cocok buat kamu yang ingin memaksimalkan jangkauan dan konversi tanpa harus ribet menghitung bid manual. Di artikel ini, Adsumo akan bahas cara kerja lowest cost <a href=\"https:\/\/adsumo.co\/blog\/cara-manual-bidding-facebook-ads-yang-efektif-dan-efisien\/\">bid strategy<\/a> Facebook dan bagaimana strategi ini bisa bantu kamu mendapatkan performa iklan yang lebih efisien.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adsumo.co\/blog\/lowest-cost-bid-strategy-facebook\/#Apa_Itu_Strategi_Bidding_di_Facebook_Ads\" >Apa Itu Strategi Bidding di Facebook Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adsumo.co\/blog\/lowest-cost-bid-strategy-facebook\/#Spend-Based_Bidding_Fokus_pada_Anggaran_dan_Hasil\" >Spend-Based Bidding: Fokus pada Anggaran dan Hasil<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adsumo.co\/blog\/lowest-cost-bid-strategy-facebook\/#Highest_Volume_Lowest_Cost_Bid_Strategy\" >Highest Volume (Lowest Cost Bid Strategy)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adsumo.co\/blog\/lowest-cost-bid-strategy-facebook\/#Highest_Value\" >Highest Value<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adsumo.co\/blog\/lowest-cost-bid-strategy-facebook\/#Goal-Based_Bidding_Fokus_pada_Target_Biaya_atau_Nilai\" >Goal-Based Bidding: Fokus pada Target Biaya atau Nilai<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adsumo.co\/blog\/lowest-cost-bid-strategy-facebook\/#Cost_per_Result_Goal\" >Cost per Result Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adsumo.co\/blog\/lowest-cost-bid-strategy-facebook\/#ROAS_Goal_Return_on_Ad_Spend\" >ROAS Goal (Return on Ad Spend)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adsumo.co\/blog\/lowest-cost-bid-strategy-facebook\/#Manual_Bidding_Kamu_Bisa_Mengontrol_Sesuai_Keinginan\" >Manual Bidding: Kamu Bisa Mengontrol Sesuai Keinginan&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adsumo.co\/blog\/lowest-cost-bid-strategy-facebook\/#Kapan_Harus_Menggunakan_Lowest_Cost_Bid_Strategy_Facebook\" >Kapan Harus Menggunakan Lowest Cost Bid Strategy Facebook?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adsumo.co\/blog\/lowest-cost-bid-strategy-facebook\/#Tips_dari_Adsumo_Optimalkan_Bidding_dengan_Tools_yang_Tepat\" >Tips dari Adsumo: Optimalkan Bidding dengan Tools yang Tepat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adsumo.co\/blog\/lowest-cost-bid-strategy-facebook\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apa_Itu_Strategi_Bidding_di_Facebook_Ads\"><\/span><strong>Apa Itu Strategi Bidding di Facebook Ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Strategi bidding di Facebook Ads menentukan bagaimana sistem akan menawar iklan untukmu&nbsp; di setiap ad auction. Pilihan strategi bidding yang tepat bisa membantumu mencapai hasil bisnis yang bisa diukur.<\/p>\n\n\n\n<p>Hasil tersebut mulai dari peningkatan penjualan, jumlah pelanggan baru, hingga perluasan jangkauan brand.<\/p>\n\n\n\n<p>Sebelum menentukan strategi bidding, penting untuk memahami bagaimana kamu mengukur keberhasilan bisnis. Apakah fokusnya pada volume penjualan, efisiensi biaya per konversi, atau total nilai transaksi?&nbsp;<\/p>\n\n\n\n<p>Setelah kamu paham tujuannya, kamu bisa memilih <a href=\"https:\/\/adsumo.co\/blog\/biaya-iklan-di-youtube\/\">strategi bidding<\/a> yang paling cocok untuk mendukung sasaran tersebut.<\/p>\n\n\n\n<p>Facebook menyediakan tiga kategori utama strategi bidding: spend-based, goal-based, dan manual bidding. Masing-masing punya keunggulan berbeda tergantung target campaign dan gaya pengelolaan anggaran kamu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spend-Based_Bidding_Fokus_pada_Anggaran_dan_Hasil\"><\/span><strong>Spend-Based Bidding: Fokus pada Anggaran dan Hasil<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-18-1024x683.jpeg\" alt=\"\" class=\"wp-image-5700\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-18-1024x683.jpeg 1024w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-18-300x200.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-18-512x341.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-18-920x613.jpeg 920w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-18.jpeg 1536w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-18-300x200@2x.jpeg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Spend-based bidding adalah strategi yang berfokus untuk menghabiskan seluruh anggaran dan mendapatkan hasil atau nilai sebanyak mungkin. Strategi ini cocok bagi bisnis yang ingin memperluas jangkauan tanpa terlalu memusingkan biaya per hasil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Highest_Volume_Lowest_Cost_Bid_Strategy\"><\/span>Highest Volume (Lowest Cost Bid Strategy)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jenis ini dikenal juga sebagai lowest cost bid strategy Facebook. Tujuannya adalah memaksimalkan jumlah konversi atau hasil yang bisa didapat dari anggaran yang kamu punya.&nbsp;<\/p>\n\n\n\n<p>Misalnya, seorang event organizer ingin menarik sebanyak mungkin peserta ke beauty event yang akan datang.&nbsp;<\/p>\n\n\n\n<p>Dalam hal ini, biaya per pendaftaran tidak jadi masalah. Mereka lebih mengutamakan volume peserta yang tinggi.<\/p>\n\n\n\n<p>Dengan lowest cost bid strategy, sistem Facebook akan secara otomatis mengoptimalkan penawaran agar kamu mendapatkan hasil sebanyak mungkin dari budget yang tersedia.&nbsp;<\/p>\n\n\n\n<p>Strategi ini sangat efektif untuk awareness campaign atau traffic, di mana prioritas utama adalah jumlah audiens yang tercapai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Highest_Value\"><\/span>Highest Value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Berbeda dengan highest volume, strategi highest value lebih fokus pada nilai konversi yang tinggi.&nbsp;<\/p>\n\n\n\n<p>Misalnya, toko buah yang ingin menjual hampers dengan harga lebih mahal bisa menggunakan strategi ini untuk memaksimalkan nilai total penjualan, bukan sekadar jumlah transaksi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Goal-Based_Bidding_Fokus_pada_Target_Biaya_atau_Nilai\"><\/span><strong>Goal-Based Bidding: Fokus pada Target Biaya atau Nilai<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kalau kamu sudah punya patokan biaya atau hasil tertentu yang ingin dicapai, goal-based bidding bisa jadi pilihan yang tepat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost_per_Result_Goal\"><\/span>Cost per Result Goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Strategi ini memudahkanmu menjaga biaya per hasil agar tetap stabil sesuai target meskipun kondisi pasar berubah. Misalnya, penjual online yang ingin mempertahankan cost per purchase agar tetap menguntungkan bisa menggunakan metode ini.&nbsp;<\/p>\n\n\n\n<p>Namun, perlu diingat bahwa sistem Facebook tidak bisa menjamin hasil akan selalu sesuai target karena performa tetap dipengaruhi oleh kompetisi di lelang iklan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROAS_Goal_Return_on_Ad_Spend\"><\/span>ROAS Goal (Return on Ad Spend)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Strategi ini cocok untuk bisnis yang ingin menjaga rasio pengembalian iklan tetap stabil. Misalnya, jika kamu ingin setiap Rp100.000 budget iklan menghasilkan Rp110.000 pendapatan (ROAS 1.1), maka kamu bisa menetapkan target ROAS di angka tersebut. Meski begitu, hasil aktual tetap bisa bervariasi tergantung kondisi kampanye.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manual_Bidding_Kamu_Bisa_Mengontrol_Sesuai_Keinginan\"><\/span><strong>Manual Bidding: Kamu Bisa Mengontrol Sesuai Keinginan&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kalau kamu sudah paham betul cara kerja konversi dan ingin kendali penuh atas penawaran, manual bidding bisa jadi strategi yang ideal.<\/p>\n\n\n\n<p>Dengan metode ini, kamu bisa menetapkan batas maksimal bid untuk setiap lelang iklan. Artinya, kamu menentukan sendiri berapa banyak yang ingin kamu tawarkan untuk setiap hasil, bukan menyerahkan semuanya ke sistem otomatis.&nbsp;<\/p>\n\n\n\n<p>Strategi ini cocok untuk advertiser berpengalaman yang bisa menghitung perkiraan tingkat konversi dengan akurat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kapan_Harus_Menggunakan_Lowest_Cost_Bid_Strategy_Facebook\"><\/span><strong>Kapan Harus Menggunakan Lowest Cost Bid Strategy Facebook?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-19-1024x683.jpeg\" alt=\"\" class=\"wp-image-5701\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-19-1024x683.jpeg 1024w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-19-300x200.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-19-512x341.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-19-920x613.jpeg 920w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-19.jpeg 1536w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-19-300x200@2x.jpeg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Strategi lowest cost paling efektif digunakan saat kamu ingin:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Meningkatkan volume konversi tanpa batasan biaya tertentu per hasil.<\/li>\n\n\n\n<li>Mengoptimalkan jangkauan dengan anggaran yang sudah ditentukan.<\/li>\n\n\n\n<li>Mengeluarkan campaign baru dan ingin melihat performa awal tanpa terlalu rumit mengatur bid.<\/li>\n<\/ol>\n\n\n\n<p>Namun, jika kamu punya target efisiensi yang ketat seperti ingin mendapatkan cost per conversion tertentu, maka strategi goal-based mungkin lebih cocok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_dari_Adsumo_Optimalkan_Bidding_dengan_Tools_yang_Tepat\"><\/span><strong>Tips dari Adsumo: Optimalkan Bidding dengan Tools yang Tepat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kalau kamu sudah memahami strategi bidding yang sesuai dengan tujuan bisnismu di Facebook Ads, ada satu hal lagi yang bisa bikin ads campaign makin efektif, yaitu dukungan dari tools analisis <a href=\"https:\/\/adsumo.co\/\">Adsumo<\/a>.<\/p>\n\n\n\n<p>Adsumo membantumu memantau performa ads campaign di Meta dengan data yang lebih mudah dibaca dan dipahami. Jadi, bukan cuma paham strategi bidding mana yang dipakai, tapi juga bisa melihat dampaknya terhadap hasil iklanmu.<\/p>\n\n\n\n<p>Dengan insight dari Adsumo, kamu bisa menentukan apakah lowest cost bid strategy masih jadi strategi terbaik untuk bisnismu, atau perlu beralih ke pendekatan lain seperti ROAS goal untuk hasil yang lebih spesifik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span><strong>Kesimpulan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"857\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-17.jpeg\" alt=\"\" class=\"wp-image-5699\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-17.jpeg 933w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-17-300x276.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-17-512x470.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-17-920x845.jpeg 920w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-17-300x276@2x.jpeg 600w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/figure>\n\n\n\n<p>Lowest cost bid strategy Facebook adalah strategi otomatis yang membantumu mendapatkan hasil maksimal dari anggaran iklan tanpa harus mengatur bid satu per satu.&nbsp;<\/p>\n\n\n\n<p>Strategi ini cocok untuk bisnis yang ingin memperluas jangkauan atau meningkatkan volume konversi dengan cepat.<\/p>\n\n\n\n<p>Tapi ingat, memahami karakteristik setiap strategi bidding adalah kunci untuk hasil iklan yang optimal.&nbsp;<\/p>\n\n\n\n<p>Gunakan lowest cost untuk volume, highest value untuk nilai transaksi, dan manual bidding untuk kontrol penuh.&nbsp;<\/p>\n\n\n\n<p>Dengan tambahan insight dari Adsumo, kamu bisa menjalankan ads campaign yang lebih cerdas, efisien, dan sesuai dengan target bisnismu!<\/p>\n","protected":false},"excerpt":{"rendered":"Lowest cost bid strategy Facebook adalah metode bidding otomatis yang bertujuan untuk mendapatkan hasil terbanyak dari anggaran iklan&hellip;","protected":false},"author":8,"featured_media":5698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-5697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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