{"id":5721,"date":"2025-11-08T08:57:43","date_gmt":"2025-11-08T01:57:43","guid":{"rendered":"https:\/\/adsumo.co\/blog\/?p=5721"},"modified":"2025-11-12T09:00:12","modified_gmt":"2025-11-12T02:00:12","slug":"dalam-aida-tahap-desire-bertujuan-untuk","status":"publish","type":"post","link":"https:\/\/adsumo.co\/blog\/dalam-aida-tahap-desire-bertujuan-untuk\/","title":{"rendered":"Dalam AIDA Tahap Desire Bertujuan Untuk Membangkitkan Keinginan Konsumen"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-29-1024x683.jpeg\" alt=\"\" class=\"wp-image-5725\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-29-1024x683.jpeg 1024w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-29-300x200.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-29-512x341.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-29-920x613.jpeg 920w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-29.jpeg 1536w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-29-300x200@2x.jpeg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dalam AIDA, tahap Desire bertujuan untuk membangkitkan keinginan calon konsumen terhadap produk atau layanan yang ditawarkan. Pada fase ini, copywriter berusaha mengubah rasa tertarik menjadi dorongan emosional untuk memiliki atau mencoba produk tersebut. Kita akan membahas lebih dalam tentang tujuan <a href=\"https:\/\/adsumo.co\/blog\/aida-marketing-adalah\/\">tahap Desire<\/a> dalam AIDA dan berbagai info menarik lainnya lagi di artikel Adsumo!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adsumo.co\/blog\/dalam-aida-tahap-desire-bertujuan-untuk\/#Apa_Tujuan_dari_Tahap_Desire_dalam_Model_AIDA\" >Apa Tujuan dari Tahap Desire dalam Model AIDA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adsumo.co\/blog\/dalam-aida-tahap-desire-bertujuan-untuk\/#Contoh_Penerapan_AIDA_untuk_Copywriting\" >Contoh Penerapan AIDA untuk Copywriting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adsumo.co\/blog\/dalam-aida-tahap-desire-bertujuan-untuk\/#Parfum_Luxury_Perfume_%E2%80%9CAroma_Elegante%E2%80%9D\" >Parfum (Luxury Perfume \u201cAroma \u00c9l\u00e9gante\u201d)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adsumo.co\/blog\/dalam-aida-tahap-desire-bertujuan-untuk\/#Jaket_Windbreaker_Musim_Hujan_StormGuard_Series\" >Jaket Windbreaker Musim Hujan (StormGuard Series)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adsumo.co\/blog\/dalam-aida-tahap-desire-bertujuan-untuk\/#Kopi_GERD-Friendly_Calm_Brew_Coffee\" >Kopi GERD-Friendly (Calm Brew Coffee)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adsumo.co\/blog\/dalam-aida-tahap-desire-bertujuan-untuk\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apa_Tujuan_dari_Tahap_Desire_dalam_Model_AIDA\"><\/span><strong>Apa Tujuan dari Tahap Desire dalam Model AIDA?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-26.jpeg\" alt=\"\" class=\"wp-image-5722\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-26.jpeg 640w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-26-300x200.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-26-512x342.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-26-300x200@2x.jpeg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Kalau kamu lagi belajar copywriting, pasti sudah familiar dengan model AIDA. Model ini adalah salah satu fondasi dasar dalam dunia pemasaran dan periklanan karena membantu membimbing pembaca dari sekadar mengenal produk sampai akhirnya melakukan tindakan pembelian.&nbsp;<\/p>\n\n\n\n<p>AIDA sendiri terdiri dari empat tahapan penting: <strong>Attention, Interest, Desire, dan Action. <\/strong>Setiap tahap punya fungsi khusus untuk membawa calon konsumen semakin dekat pada keputusan membeli.<\/p>\n\n\n\n<p>Dalam model AIDA, kamu akan melewati tahap Desire atau dalam bahasa Indonesia, berarti keinginan. Nah, kalau kamu bertanya \u201cdalam AIDA tahap Desire bertujuan untuk apa sih?\u201d jawabannya sederhana: untuk membangkitkan rasa ingin memiliki dari calon pelanggan.<\/p>\n\n\n\n<p>Setelah kamu berhasil menarik perhatian (Attention) dan menumbuhkan ketertarikan (Interest), langkah selanjutnya adalah membuat pembaca merasa bahwa produkmu harus dimiliki.&nbsp;<\/p>\n\n\n\n<p>Di sinilah copywriter berperan penting dalam membangun koneksi emosional antara produk dan audiens. Tujuannya bukan sekadar menunjukkan fakta, tapi juga <a href=\"https:\/\/adsumo.co\/blog\/mengenal-aida-copywriting-lengkap-dengan-cara-penerapannya\/\">membangkitkan desire<\/a> atau keinginan mendalam untuk membeli.<\/p>\n\n\n\n<p>Pada tahap ini, biasanya copywriter akan menonjolkan keunggulan dan manfaat utama produk. Misalnya, dengan menekankan unique selling point (USP), nilai tambah, atau hasil nyata yang bisa dirasakan pengguna.&nbsp;<\/p>\n\n\n\n<p>Kalimat-kalimat di tahap Desire biasanya bersifat persuasif dan emosional, bukan lagi informatif. Contohnya seperti, \u201cBayangkan kulit wajahmu jadi lebih cerah hanya dalam 7 hari,\u201d atau \u201cRasakan kemudahan beriklan tanpa stres dengan satu klik.\u201d<\/p>\n\n\n\n<p>Selain itu, strategi lain yang sering digunakan di tahap ini adalah dengan menceritakan pengalaman pengguna (testimonial), menampilkan bukti sosial (social proof), atau menunjukkan before-after results.&nbsp;<\/p>\n\n\n\n<p>Semua itu bertujuan agar pembaca merasa yakin bahwa produk tersebut bukan hanya bagus, tapi juga cocok untuk mereka.<\/p>\n\n\n\n<p>Ketika tahap Desire berhasil, pembaca akan mulai membayangkan diri mereka menikmati manfaat produk tersebut. Mereka tidak lagi hanya tertarik, tapi juga ingin memiliki.&nbsp;<\/p>\n\n\n\n<p>Ini menjadi jembatan penting sebelum masuk ke tahap Action, saat pembaca benar-benar melakukan pembelian atau tindakan yang diinginkan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contoh_Penerapan_AIDA_untuk_Copywriting\"><\/span><strong>Contoh Penerapan AIDA untuk Copywriting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-27.jpeg\" alt=\"\" class=\"wp-image-5723\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-27.jpeg 640w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-27-300x200.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-27-512x342.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-27-300x200@2x.jpeg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Berikut ini adalah contoh penerapan model AIDA (Attention, Interest, Desire, Action) untuk tiga produk berbeda: parfum, jaket windbreaker musim hujan, dan kopi GERD-friendly.&nbsp;<\/p>\n\n\n\n<p>Setiap contoh dirancang dengan tone yang natural, persuasif, dan mudah dipahami agar bisa kamu jadikan inspirasi saat menulis copywriting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Parfum_Luxury_Perfume_%E2%80%9CAroma_Elegante%E2%80%9D\"><\/span>Parfum (Luxury Perfume \u201cAroma \u00c9l\u00e9gante\u201d)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Attention:<\/p>\n\n\n\n<p>Pernah nggak, kamu disapa orang dengan kalimat \u201cWanginya enak banget, pakai parfum apa?\u201d<\/p>\n\n\n\n<p>Interest:<\/p>\n\n\n\n<p>Dengan Aroma \u00c9l\u00e9gante, kamu nggak cuma harum, tapi juga meninggalkan kesan elegan yang susah dilupakan. Perpaduan aroma vanilla, amber, dan floral-nya bikin setiap langkahmu terasa lebih percaya diri dan classy.<\/p>\n\n\n\n<p>Desire:<\/p>\n\n\n\n<p>Bayangkan setiap kali kamu lewat, orang menoleh bukan karena kamu tampil berlebihan, tapi karena wangi yang khas dan menenangkan. Parfum ini dibuat dari long-lasting oil-based formula yang bisa bertahan seharian penuh, bahkan di cuaca panas sekalipun.<\/p>\n\n\n\n<p>Action:<\/p>\n\n\n\n<p>Tunjukkan pesona eleganmu sekarang.&nbsp;<\/p>\n\n\n\n<p>Kunjungi AromaElegante.com dan dapatkan diskon eksklusif 20% minggu ini!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jaket_Windbreaker_Musim_Hujan_StormGuard_Series\"><\/span>Jaket Windbreaker Musim Hujan (StormGuard Series)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Attention:<\/p>\n\n\n\n<p>Hujan deras bukan alasan buat tampil kusut dan kedinginan!<\/p>\n\n\n\n<p>Interest:<\/p>\n\n\n\n<p>Jaket StormGuard Windbreaker hadir buat kamu yang aktif di luar ruangan tapi tetap ingin tampil stylish. Bahan water-repellent dan windproof bikin kamu tetap hangat dan kering tanpa rasa gerah.<\/p>\n\n\n\n<p>Desire:<\/p>\n\n\n\n<p>Cukup satu jaket ini buat nemenin kamu dari motoran, ngopi sore, sampai meeting dadakan. Dengan desain ringan dan lipatan praktis, kamu bisa simpan di tas tanpa makan tempat. Plus, warnanya yang netral cocok untuk semua gaya.<\/p>\n\n\n\n<p>Action:<\/p>\n\n\n\n<p>Cek koleksinya di StormGuard.id sekarang!&nbsp;<\/p>\n\n\n\n<p>Ayo siapin diri buat musim hujan dengan jaket yang tahan cuaca sekaligus tahan gaya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kopi_GERD-Friendly_Calm_Brew_Coffee\"><\/span>Kopi GERD-Friendly (Calm Brew Coffee)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Attention:<\/p>\n\n\n\n<p>Pernah kangen ngopi tapi takut perut terasa perih?<\/p>\n\n\n\n<p>Interest:<\/p>\n\n\n\n<p>Tenang, kini ada Calm Brew Coffee, kopi nikmat tanpa rasa asam berlebih dan aman untuk penderita GERD. Dibuat dari 100% biji arabika premium dengan kadar asam yang sudah terkontrol lewat proses slow roast.<\/p>\n\n\n\n<p>Desire:<\/p>\n\n\n\n<p>Nikmati aroma kopi yang lembut, cita rasa manis alami tanpa gula tambahan, dan sensasi hangat yang menenangkan. Kamu tetap bisa ngopi santai setiap pagi tanpa khawatir nyeri lambung kambuh.<\/p>\n\n\n\n<p>Action:<\/p>\n\n\n\n<p>Pesan Calm Brew Coffee sekarang di CalmBrew.co dan rasakan nikmatnya ngopi tanpa drama perut.<\/p>\n\n\n\n<p>Nikmatnya tetap sama, untuk lambung yang lebih ramah!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span><strong>Kesimpulan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kalau kamu sudah memahami bagaimana dalam AIDA tahap Desire bertujuan untuk membangkitkan keinginan konsumen, ada satu hal lagi yang bisa mengoptimalkan ads campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"857\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-28.jpeg\" alt=\"\" class=\"wp-image-5724\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-28.jpeg 933w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-28-300x276.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-28-512x470.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-28-920x845.jpeg 920w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2025\/11\/image-28-300x276@2x.jpeg 600w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/figure>\n\n\n\n<p>Gunakan Adsumo, tools optimasi iklan yang membantu kamu menganalisis performa iklan, menemukan audiens yang tepat, dan mengelola campaign secara otomatis di platform Meta.&nbsp;<\/p>\n\n\n\n<p>Dengan Adsumo, kamu bisa menciptakan strategi promosi yang lebih efektif. Mulai dari membangun desire sampai akhirnya menghasilkan action nyata!<\/p>\n","protected":false},"excerpt":{"rendered":"Dalam AIDA, tahap Desire bertujuan untuk membangkitkan keinginan calon konsumen terhadap produk atau layanan yang ditawarkan. Pada fase&hellip;","protected":false},"author":8,"featured_media":5725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-5721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dalam AIDA Tahap Desire Bertujuan Untuk Membangkitkan Keinginan Konsumen - Adsumo Blog<\/title>\n<meta name=\"description\" content=\"Pahami secara lengkap arti dan fungsi dalam AIDA tahap Desire bertujuan untuk membangkitkan keinginan konsumen agar tertarik membeli produk\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsumo.co\/blog\/dalam-aida-tahap-desire-bertujuan-untuk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dalam AIDA Tahap Desire Bertujuan Untuk Membangkitkan Keinginan Konsumen - 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