{"id":6191,"date":"2026-01-12T10:58:41","date_gmt":"2026-01-12T03:58:41","guid":{"rendered":"https:\/\/adsumo.co\/blog\/?p=6191"},"modified":"2026-01-20T11:05:50","modified_gmt":"2026-01-20T04:05:50","slug":"analisis-performa-iklan-facebook","status":"publish","type":"post","link":"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/","title":{"rendered":"Analisis Performa Iklan Facebook Biar Nggak Salah Optimasi!"},"content":{"rendered":"\n<p>Analisis performa iklan Facebook itu seni membaca angka tanpa kebawa panik, kamu cari pola, bukan cuma \u201chari ini ads lagi bagus atau jelek\u201d. Kita akan membahas analisis performa iklan Facebook dan info menarik lainnya lagi di artikel Adsumo. Setelah ngerti metrik dan cara bikin laporan yang rapi, keputusan <a href=\"https:\/\/adsumo.co\/blog\/tools-analisis-iklan-facebook\/\">optimasi<\/a> jadi lebih masuk akal dan nggak pakai feeling doang!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Kenapa_Belajar_Analisis_Performa_Iklan_Facebook_Penting\" >Kenapa Belajar Analisis Performa Iklan Facebook Penting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Tentang_Analisis_Performa_Iklan_Facebook\" >Tentang Analisis Performa Iklan Facebook<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Mulai_dari_fondasi_%E2%80%9Claporan%E2%80%9D_itu_apa_sih\" >Mulai dari fondasi: \u201claporan\u201d itu apa sih?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Metrik_yang_wajib_kamu_pahami\" >Metrik yang wajib kamu pahami<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Results_Hasil\" >Results (Hasil)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Cost_per_Result\" >Cost per Result<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#CTR_Click_Through_Rate\" >CTR (Click Through Rate)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#CPM_Cost_per_1000_Impressions\" >CPM (Cost per 1.000 Impressions)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Conversion_Rate\" >Conversion Rate<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Cara_Membuat_Laporan_yang_Rapi_di_Meta_Ads_Manager\" >Cara Membuat Laporan yang Rapi di Meta Ads Manager<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Cara_menganalisis_performa_yang_benar\" >Cara menganalisis performa yang benar<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Bandingin_antar_ad_set_bukan_cuma_lihat_satu_ad_set\" >Bandingin antar ad set, bukan cuma lihat satu ad set<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Bandingin_kreatif_iklan\" >Bandingin kreatif iklan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Lihat_tren_harian_jangan_cuma_angka_total\" >Lihat tren harian, jangan cuma angka total<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Fokus_pada_metrik_yang_relevan_dengan_tujuan_campaign\" >Fokus pada metrik yang relevan dengan tujuan campaign<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Kesalahan_Umum_Baca_Laporan_Analisis_Performa_Iklan_FB\" >Kesalahan Umum Baca Laporan Analisis Performa Iklan FB<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kenapa_Belajar_Analisis_Performa_Iklan_Facebook_Penting\"><\/span><strong>Kenapa Belajar Analisis Performa Iklan Facebook Penting?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advertisers wajib belajar analisis performa iklan Facebook. Titik. Karena di dunia iklan, yang bikin kamu tekor bukan cuma \u201ciklan jelek\u201d, tapi nggak sadar iklannya jelek dan tetap kamu biarin jalan seminggu penuh.<\/p>\n\n\n\n<p>Coba bayangin kamu nyetir mobil tapi speedometer ditutup lakban. Kamu tetap bisa jalan, tapi pas sadar bensin habis dan ban aus, udah telat.&nbsp;<\/p>\n\n\n\n<p>Nah, laporan performa di Meta Ads Manager itu speedometer kamu. Laporan ini ngasih gambaran metrik penting seperti hasil, biaya, sampai konversi yang bisa kamu pakai buat nentuin: \u201cini perlu di-scale, dipause, atau dibenerin bagian funnel-nya.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tentang_Analisis_Performa_Iklan_Facebook\"><\/span><strong>Tentang Analisis Performa Iklan Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-71.jpeg\" alt=\"\" class=\"wp-image-6193\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-71.jpeg 640w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-71-300x200.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-71-512x342.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-71-300x200@2x.jpeg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mulai_dari_fondasi_%E2%80%9Claporan%E2%80%9D_itu_apa_sih\"><\/span>Mulai dari fondasi: \u201claporan\u201d itu apa sih?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Laporan performa iklan Facebook adalah kumpulan data di Meta Ads Manager yang menunjukkan bagaimana iklan bekerja dalam periode tertentu, dan bisa kamu atur sesuai kebutuhan.&nbsp;<\/p>\n\n\n\n<p>Mulai dari informasi di kolom metrik, rentang waktu, sampai level data. Yang sering bikin orang kejebak: mereka cuma lihat satu angka \u201cResults\u201d, lalu langsung ambil keputusan.&nbsp;<\/p>\n\n\n\n<p>Padahal data yang lebih penting itu biasanya nyempil di sebelahnya seperti biaya per hasil, CTR, CPM, sampai conversion rate.<\/p>\n\n\n\n<p>Baca struktur dulu: campaign, ad set, atau ads? Ini penting banget biar kamu nggak salah nyalahin.<\/p>\n\n\n\n<p>Di laporan, kamu bisa lihat performa berdasarkan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign: arah besar (objective dan strategi utama)<\/li>\n\n\n\n<li>Ad set: targeting, placement, budget\/bidding<\/li>\n\n\n\n<li>Ads: kreatif dan copy (visual, hook, angle)<\/li>\n<\/ul>\n\n\n\n<p>Simpelnya: kalau hasil jeblok, jangan langsung nyalahin kreatif. Bisa jadi masalahnya ada di ad set seperti targeting terlalu sempit, placement keblokir, atau objective campaign-nya nggak nyambung sama goal bisnis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metrik_yang_wajib_kamu_pahami\"><\/span>Metrik yang wajib kamu pahami<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kalau kebanyakan metrik bikin pusing, tenang aja, kita fokus yang paling sering digunakan advertisers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results_Hasil\"><\/span>Results (Hasil)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Ini metrik tujuan utama iklan: pembelian, leads, klik, dll. Penting, tapi jangan dijadiin satu-satunya patokan.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost_per_Result\"><\/span>Cost per Result<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Ini yang sering jadi \u201calarm boncos\u201d. Kalau biaya per hasil tinggi, biasanya ada tiga tersangka: targeting, kreatif, atau funnel\/landing page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTR_Click_Through_Rate\"><\/span>CTR (Click Through Rate)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>CTR nunjukin seberapa menarik iklan kamu di mata audiens. CTR rendah sering berarti visual\/copy kurang relevan atau hook-nya kurang nampol.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPM_Cost_per_1000_Impressions\"><\/span>CPM (Cost per 1.000 Impressions)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>CPM bantu kamu ngerti biaya menjangkau audiens. CPM tinggi bisa dipengaruhi kompetisi atau kualitas audiens\/penempatan iklan.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion_Rate\"><\/span>Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Kalau CTR tinggi tapi konversi rendah, biasanya masalahnya bukan iklan, melainkan landing page atau proses setelah klik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Membuat_Laporan_yang_Rapi_di_Meta_Ads_Manager\"><\/span><strong>Cara Membuat Laporan yang Rapi di Meta Ads Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-73-1024x683.jpeg\" alt=\"\" class=\"wp-image-6195\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-73-1024x683.jpeg 1024w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-73-300x200.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-73-512x341.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-73-920x613.jpeg 920w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-73.jpeg 1536w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-73-300x200@2x.jpeg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Biar analisis kamu konsisten, bikin laporan yang bisa dipakai ulang. Di Meta Ads Manager ada fitur Ads Reporting yang <a href=\"https:\/\/adsumo.co\/blog\/cara-analisis-data-reporting-di-facebook-ads\/\">memudahkan<\/a> kamu membuat dan mengatur laporan sesuai kebutuhan.<\/p>\n\n\n\n<p>Langkah umumnya:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Masuk ke Ads Manager<\/li>\n\n\n\n<li>Pilih tab Laporan \/ Ads Reporting<\/li>\n\n\n\n<li>Tentukan rentang waktu<\/li>\n\n\n\n<li>Pilih level (campaign, ad set, atau ads)<\/li>\n\n\n\n<li>Tambahkan metrik yang ingin dianalisis<\/li>\n\n\n\n<li>Simpan laporan untuk digunakan kembali<\/li>\n\n\n\n<li>Ekspor ke Excel\/CSV kalau mau analisis lanjutan<\/li>\n<\/ol>\n\n\n\n<p>Dari sisi Meta sendiri, Ads Reporting memang dibuat supaya kamu bisa membuat, mengustomisasi, mengekspor, membagikan, bahkan menjadwalkan laporan performa iklan berdasarkan parameter yang kamu pilih.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_menganalisis_performa_yang_benar\"><\/span>Cara menganalisis performa yang benar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ini bagian yang paling sering bikin hasil optimasi beda kelas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bandingin_antar_ad_set_bukan_cuma_lihat_satu_ad_set\"><\/span>Bandingin antar ad set, bukan cuma lihat satu ad set<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Tujuannya biar kamu paham targeting mana yang paling efektif. Kalau ada ad set CPA lebih murah dengan kualitas lead oke, itu kandidat buat scale.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bandingin_kreatif_iklan\"><\/span>Bandingin kreatif iklan<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Kadang audience sama, budget sama, tapi satu iklan performanya jauh lebih tinggi. Itu pertanda angle\/copy\/visual-nya menang.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lihat_tren_harian_jangan_cuma_angka_total\"><\/span>Lihat tren harian, jangan cuma angka total<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Total 7 hari bisa terlihat \u201coke\u201d, padahal 2 hari terakhir udah drop parah. Adsumo juga menekankan pentingnya melihat tren, bukan hanya total data.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fokus_pada_metrik_yang_relevan_dengan_tujuan_campaign\"><\/span>Fokus pada metrik yang relevan dengan tujuan campaign<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Campaign leads jangan kamu nilai pakai ROAS. Campaign sales jangan bikin terlalu bangga cuma karena CTR tinggi. Kuncinya: metrik harus nyambung sama objektif.<\/p>\n\n\n\n<p>Dan kalau kamu butuh pengingat: Meta juga punya panduan untuk melihat dan menganalisis hasil iklan di Ads Manager.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesalahan_Umum_Baca_Laporan_Analisis_Performa_Iklan_FB\"><\/span><strong>Kesalahan Umum Baca Laporan Analisis Performa Iklan FB<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ini beberapa \u201cdosa kecil\u201d yang sering kejadian:<\/li>\n\n\n\n<li>Terlalu fokus pada results tanpa lihat cost<\/li>\n\n\n\n<li>Mengabaikan data harian<\/li>\n\n\n\n<li>Nggak membedakan performa antar level (campaign\/ad set\/ads)<\/li>\n\n\n\n<li>Keputusan terlalu cepat tanpa data cukup<\/li>\n<\/ul>\n\n\n\n<p>Biar laporan nggak cuma jadi angka, coba konsisten membuat rutinitas analisis yang simple.<\/p>\n\n\n\n<p>Biar nggak ribet, kamu bisa pakai pola cek begini:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Harian (5\u201310 menit): cek CPA\/CPP, spend, results, CTR, CPM + lihat ada anomali nggak<\/li>\n\n\n\n<li>Mingguan (30\u201360 menit): bandingin ad set &amp; ads, pilih pemenang, catat hipotesis, rencanain test\/optimasi<\/li>\n\n\n\n<li>Bulanan: review funnel (landing page, closing, AOV), dan cari pola kreatif yang paling sering menang<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span><strong>Kesimpulan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analisis performa iklan Facebook itu kunci supaya kamu nggak cuma \u201cjalanin iklan\u201d, tapi beneran mengendalikan hasilnya. Mulailah dari struktur laporan (campaign\/ad set\/ads), pahami metrik inti seperti results, cost per result, CTR, CPM, dan conversion rate, lalu biasakan membandingkan tren, bukan sekadar melihat total.<\/p>\n\n\n\n<p>Kalau laporan kamu sudah rapi dan rutin dibaca, optimasi jadi jauh lebih cepat, lebih tenang, dan lebih akurat karena keputusan kamu berdasar data, bukan feeling!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"857\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-72.jpeg\" alt=\"\" class=\"wp-image-6194\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-72.jpeg 933w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-72-300x276.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-72-512x470.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-72-920x845.jpeg 920w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-72-300x276@2x.jpeg 600w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"Analisis performa iklan Facebook itu seni membaca angka tanpa kebawa panik, kamu cari pola, bukan cuma \u201chari ini&hellip;","protected":false},"author":8,"featured_media":6192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-6191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analisis Performa Iklan Facebook Biar Nggak Salah Optimasi! - Adsumo Blog<\/title>\n<meta name=\"description\" content=\"Panduan analisis performa iklan Facebook di sini akan bahas cara baca laporan Ads Manager, pilih metrik penting, sampai bikin report yang rapi!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analisis Performa Iklan Facebook Biar Nggak Salah Optimasi! - Adsumo Blog\" \/>\n<meta property=\"og:description\" content=\"Panduan analisis performa iklan Facebook di sini akan bahas cara baca laporan Ads Manager, pilih metrik penting, sampai bikin report yang rapi!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Adsumo Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-12T03:58:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T04:05:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-70.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"coriena\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"coriena\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/\"},\"author\":{\"name\":\"coriena\",\"@id\":\"https:\/\/adsumo.co\/blog\/#\/schema\/person\/34fa02bbc188574529e4b5be069b8ff1\"},\"headline\":\"Analisis Performa Iklan Facebook Biar Nggak Salah Optimasi!\",\"datePublished\":\"2026-01-12T03:58:41+00:00\",\"dateModified\":\"2026-01-20T04:05:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/\"},\"wordCount\":867,\"publisher\":{\"@id\":\"https:\/\/adsumo.co\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/01\/image-70.jpeg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/\",\"url\":\"https:\/\/adsumo.co\/blog\/analisis-performa-iklan-facebook\/\",\"name\":\"Analisis Performa Iklan Facebook Biar Nggak Salah Optimasi! 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