{"id":6279,"date":"2026-02-06T16:16:52","date_gmt":"2026-02-06T09:16:52","guid":{"rendered":"https:\/\/adsumo.co\/blog\/?p=6279"},"modified":"2026-02-04T16:18:44","modified_gmt":"2026-02-04T09:18:44","slug":"interest-targeting-untuk-ecommerce","status":"publish","type":"post","link":"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/","title":{"rendered":"Jangan Salah Pilih Audiens dengan Cara Interest Targeting untuk Ecommerce!"},"content":{"rendered":"\n<p>Interest targeting untuk ecommerce adalah cara menargetkan iklan ke orang yang punya minat tertentu yang relevan dengan produkmu. <\/p>\n\n\n\n<p>Dengan targeting berbasis minat, iklan jadi lebih personal, lebih tepat sasaran, dan peluang konversinya lebih tinggi. Di artikel Adsumo ini, kita akan membahas interest targeting untuk ecommerce dan info menarik lainnya biar kamu lebih pede saat scale.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#Apa_Itu_Interest_Targeting_untuk_E-commerce\" >Apa Itu Interest Targeting untuk E-commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#Cara_Kerja_Interest_Targeting\" >Cara Kerja Interest Targeting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#Tips_Interest_Targeting_untuk_E-commerce\" >Tips Interest Targeting untuk E-commerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#Mengenali_Audiens_Ideal\" >Mengenali Audiens Ideal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#Detailed_Targeting\" >Detailed Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#Menggabungkan_Beberapa_Cara\" >Menggabungkan Beberapa Cara<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#Broad_vs_Narrow\" >Broad vs Narrow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#Fitur_Interest_Expansion\" >Fitur Interest Expansion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#AB_Testing\" >A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#Sesuaikan_dengan_Customer_Journey\" >Sesuaikan dengan Customer Journey<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#Interest_Targeting_untuk_E-commerce_Paling_Mudah\" >Interest Targeting untuk E-commerce Paling Mudah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apa_Itu_Interest_Targeting_untuk_E-commerce\"><\/span><strong>Apa Itu Interest Targeting untuk E-commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kalau kamu jualan online dan main Meta Ads, kamu pasti pernah ngerasain fase iklan jalan, traffic ada, tapi checkout-nya tetap seret. Kadang bukan karena produk kamu jelek, bisa jadi karena iklan kamu ketemu orang yang salah.&nbsp;<\/p>\n\n\n\n<p>Nah, di sinilah interest targeting untuk ecommerce jadi salah satu cara paling masuk akal, terutama buat kamu yang lagi cari pembeli baru. Masalahnya, interest di Meta itu banyak banget.&nbsp;<\/p>\n\n\n\n<p>Kalau asal pilih, kamu bisa masuk ke audiens yang cuma suka lihat-lihat, bukan yang siap beli. Jadi, kita bahas tentang interest targeting itu apa, lalu bagaimana cara memakainya biar nggak sekadar tebak-tebakan.<\/p>\n\n\n\n<p>Secara sederhana, interest targeting adalah metode menargetkan audiens berdasarkan minat atau ketertarikan yang terlihat dari aktivitas mereka di platform. Contohnya seperti <a href=\"https:\/\/adsumo.co\/blog\/tahap-interest-adalah\/\">interaksi<\/a>, halaman yang diikuti, atau perilaku online.<\/p>\n\n\n\n<p>Jadi kamu bisa menayangkan iklan ke orang yang memang relate dengan topik tertentu. Misalnya skincare, makeup, gaya hidup sehat, pecinta kucing, dan seterusnya.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cara_Kerja_Interest_Targeting\"><\/span>Cara Kerja Interest Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cara kerjanya, platform mengumpulkan sinyal dari aktivitas pengguna, lalu mengelompokkan mereka ke kategori minat. Dari situ, kamu sebagai pengiklan memilih kategori yang relevan, kemudian iklan ditampilkan ke segmen tersebut di waktu dan placement yang sesuai.&nbsp;<\/p>\n\n\n\n<p>Karena orangnya sudah tertarik, peluang mereka aware, klik, dan melakukan aksi di produkmu jadi lebih tinggi. Buat ecommerce, manfaat paling kerasa dari interest targeting itu ada di efisiensi.&nbsp;<\/p>\n\n\n\n<p>Saat kamu menarget orang yang relevan, kamu cenderung dapat engagement lebih baik dan biaya lebih masuk akal karena iklan tidak banyak terbuang ke audiens yang sebenarnya nggak ada kebutuhan.&nbsp;<\/p>\n\n\n\n<p>Selain itu, interest targeting membuat kamu bisa menulis iklan yang lebih personal. Kamu bisa membahas masalah dan keinginan yang relate dengan minat mereka.<\/p>\n\n\n\n<p>Tapi ada catatan penting, interest targeting bisa kurang akurat kalau kamu terlalu mengandalkan label interest tanpa testing. Dan kalau kamu menyempitkan audiens terlalu ketat, kamu malah kehilangan volume dan campaign susah keluar dari fase belajar.&nbsp;<\/p>\n\n\n\n<p>Jadi, kuncinya tetap memilih interest dengan niat, lalu rajin mengujinya.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_Interest_Targeting_untuk_E-commerce\"><\/span><strong>Tips Interest Targeting untuk E-commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-15.jpeg\" alt=\"\" class=\"wp-image-6280\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-15.jpeg 640w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-15-300x200.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-15-512x342.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-15-300x200@2x.jpeg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Oke, sekarang masuk ke bagian yang praktikal. Kalau goal kamu jualan dan bukan sekadar view, ini beberapa kebiasaan yang bisa kamu terapkan untuk interest targeting ecommerce agar lebih optimal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mengenali_Audiens_Ideal\"><\/span>Mengenali Audiens Ideal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pertama, kenali audiens ideal kamu sedetail mungkin. Bukan cuma \u201cperempuan 18\u201334\u201d, tapi juga mereka suka konten apa, kebiasaan belanjanya bagaiman, dan masalah apa yang lagi mereka cari solusinya.&nbsp;<\/p>\n\n\n\n<p>Riset ini bisa kamu tarik dari data toko, insight konten organik, atau tools riset audiens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Detailed_Targeting\"><\/span>Detailed Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kedua, manfaatkan Detailed Targeting dan jangan takut mengombinasikan interest yang relevan supaya audiens lebih spesifik. Misalnya, kamu jual peralatan kopi rumahan. Kamu bisa coba interest \u201ccoffee\u201d lalu dilapisi interest yang lebih mengarah ke lifestyle\/peralatan.<\/p>\n\n\n\n<p>Logikanya, semakin dekat interest dengan konteks penggunaan produk, biasanya kualitas traffic lebih bagus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Menggabungkan_Beberapa_Cara\"><\/span>Menggabungkan Beberapa Cara<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ketiga, jangan terpaku satu metode. Kamu bisa menggabungkan interest targeting dengan lookalike audience.&nbsp;<\/p>\n\n\n\n<p>Misalnya, lookalike dari pembeli terbaik untuk menjangkau orang baru yang karakternya mirip pelangganmu. Ini sering jadi kombinasi yang enak, interest untuk eksplor niche dan lookalike untuk scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Broad_vs_Narrow\"><\/span>Broad vs Narrow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Keempat, lakukan eksperimen broad vs narrow. Kadang interest terlalu sempit bikin delivery ketahan, kadang terlalu broad bikin <a href=\"https:\/\/adsumo.co\/blog\/scaling-iklan-facebook\/\">boncos<\/a>.&nbsp;<\/p>\n\n\n\n<p>Jadi, buat beberapa ad set, satu yang lebih sempit (niche), satu yang lebih luas (broad), lalu lihat data yang menang berdasarkan CPA\/ROAS, bukan perasaan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fitur_Interest_Expansion\"><\/span>Fitur Interest Expansion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kelima, gunakan fitur seperti interest expansion untuk memberi ruang algoritma menjangkau orang yang mirip dan berpotensi tertarik, walau tidak masuk list interest awal. Ini bisa membantu saat audiens niche mulai mentok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB_Testing\"><\/span>A\/B Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Keenam, wajib hukumnya A\/B testing. Satu produk bisa punya beberapa angle audiens. Testing interest berbeda di set iklan terpisah membantumu cepat paham mana yang cuma banyak klik, mana yang benar-benar beli.&nbsp;<\/p>\n\n\n\n<p>Setelah itu, monitor metrik inti seperti CTR, conversion rate, CPA, dan ROAS untuk iterasi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sesuaikan_dengan_Customer_Journey\"><\/span>Sesuaikan dengan Customer Journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Terakhir, sesuaikan interest dengan tahap customer journey. Interest awareness cocok untuk edukasi dan problem-aware, tapi untuk closing kamu perlu audiens yang lebih aktif.<\/p>\n\n\n\n<p>Misalnya, audience yang engaged dengan behavior tertentu, atau kombinasi interest yang lebih dekat ke pembelian. Dan kalau kamu serius, gabungkan juga dengan retargeting biar orang yang sudah interaksi tidak hilang begitu saja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interest_Targeting_untuk_E-commerce_Paling_Mudah\"><\/span><strong>Interest Targeting untuk E-commerce Paling Mudah<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"857\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-16.jpeg\" alt=\"\" class=\"wp-image-6281\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-16.jpeg 933w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-16-300x276.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-16-512x470.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-16-920x845.jpeg 920w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-16-300x276@2x.jpeg 600w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/figure>\n\n\n\n<p>Kalau kamu sudah pernah riset interest manual, kamu pasti paham rasanya saat ketik keyword di Ads Manager, tapi hasilnya terbatas. Dan akhirnya kamu berkompetisi dengan banyak advertiser lain di audiens yang sama. Biaya naik, performa turun.<\/p>\n\n\n\n<p>Di sinilah tools riset interest bisa mempercepat kerja kamu. Di <a href=\"https:\/\/adsumo.co\/\">Adsumo<\/a>, fiturnya bisa membantumu menemukan dan mengelola interest lebih cepat, termasuk interest tersembunyi yang sering tidak muncul di pencarian Ads Manager biasa.<\/p>\n\n\n\n<p>Beberapa fitur yang relevan banget untuk interest targeting ecommerce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search Targeting: mencari ratusan interest\/behavior\/demographic dari satu keyword dalam hitungan detik, jadi kamu punya banyak opsi untuk testing.<\/li>\n\n\n\n<li>Explore Targeting: menemukan interest yang mirip dan relevan dari interest lain. Biasanya berguna saat kamu mau bikin variasi ad set tanpa ngulang riset dari nol.<\/li>\n\n\n\n<li>Koleksi Interest Andalan: menyimpan interest terbaik kamu di satu tempat supaya workflow kamu rapi dan scalable.<\/li>\n\n\n\n<li>Analisis Komposisi Interest &amp; Audience Overlap: bantu kamu paham isi sebuah interest dan mengecek tumpang tindih audiens antar interest, supaya budget nggak kebuang karena kamu menarget orang yang sama di banyak ad set.<\/li>\n<\/ul>\n\n\n\n<p>Buat ecommerce yang lagi gencar testing produk\/angle, ini biasanya bikin proses lebih sat-set. Kamu bisa eksplor lebih banyak interest, pilih yang paling relevan, simpan, lalu iterasi berdasarkan data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span><strong>Kesimpulan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Interest targeting untuk ecommerce itu intinya menempatkan iklan kamu di depan orang yang sudah punya ketertarikan yang relevan supaya iklan terasa lebih personal, lebih tepat sasaran, dan peluang konversi lebih tinggi.&nbsp;<\/p>\n\n\n\n<p>Secara strategi, kamu perlu mulai dari pemahaman audiens, memilih interest yang dekat dengan niat beli, lalu disiplin testing dan evaluasi metrik.<\/p>\n\n\n\n<p>Kalau kamu pengin prosesnya lebih cepat dan rapi, apalagi saat scale, workflow riset interest yang terstruktur dan tools yang mendukung bisa menemukan lebih banyak opsi interest, menghindari overlap, dan menyimpan interest terbaik untuk dipakai ulang kapan saja!<\/p>\n","protected":false},"excerpt":{"rendered":"Interest targeting untuk ecommerce adalah cara menargetkan iklan ke orang yang punya minat tertentu yang relevan dengan produkmu.&hellip;","protected":false},"author":8,"featured_media":6282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-6279","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jangan Salah Pilih Audiens dengan Cara Interest Targeting untuk Ecommerce! - Adsumo Blog<\/title>\n<meta name=\"description\" content=\"Panduan interest targeting untuk ecommerce biar iklan kamu makin relevan, CTR naik, dan budget nggak kebuang, menarik banget kan artikel ini!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jangan Salah Pilih Audiens dengan Cara Interest Targeting untuk Ecommerce! - Adsumo Blog\" \/>\n<meta property=\"og:description\" content=\"Panduan interest targeting untuk ecommerce biar iklan kamu makin relevan, CTR naik, dan budget nggak kebuang, menarik banget kan artikel ini!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Adsumo Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-06T09:16:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-17.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"893\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"coriena\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"coriena\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/\"},\"author\":{\"name\":\"coriena\",\"@id\":\"https:\/\/adsumo.co\/blog\/#\/schema\/person\/34fa02bbc188574529e4b5be069b8ff1\"},\"headline\":\"Jangan Salah Pilih Audiens dengan Cara Interest Targeting untuk Ecommerce!\",\"datePublished\":\"2026-02-06T09:16:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/\"},\"wordCount\":1050,\"publisher\":{\"@id\":\"https:\/\/adsumo.co\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-17.jpeg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/\",\"url\":\"https:\/\/adsumo.co\/blog\/interest-targeting-untuk-ecommerce\/\",\"name\":\"Jangan Salah Pilih Audiens dengan Cara Interest Targeting untuk Ecommerce! 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