{"id":6402,"date":"2026-02-27T10:28:22","date_gmt":"2026-02-27T03:28:22","guid":{"rendered":"https:\/\/adsumo.co\/blog\/?p=6402"},"modified":"2026-03-07T14:21:19","modified_gmt":"2026-03-07T07:21:19","slug":"cara-retargeting-video-viewers-facebook-ads","status":"publish","type":"post","link":"https:\/\/adsumo.co\/blog\/cara-retargeting-video-viewers-facebook-ads\/","title":{"rendered":"8 Cara Retargeting Video Viewers Facebook Ads untuk Custom Audience"},"content":{"rendered":"\n<p>Cara retargeting video viewers Facebook Ads dilakukan dengan membuat Custom Audience dari orang yang sudah menonton video kamu, lalu menargetkan mereka kembali di kampanye baru. Kamu bisa memilih tingkat durasi tontonan seperti 25 persen, 50 persen, atau 75 persen dalam rentang waktu tertentu. <\/p>\n\n\n\n<p>Di artikel Adsumo ini, kita akan membahas langkah teknisnya sekaligus strategi supaya retargeting-mu benar-benar <a href=\"https:\/\/adsumo.co\/blog\/custom-audience-adalah\/\" type=\"link\" id=\"https:\/\/adsumo.co\/blog\/custom-audience-adalah\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">menghasilkan konversi<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adsumo.co\/blog\/cara-retargeting-video-viewers-facebook-ads\/#Bagaimana_Cara_Retargeting_Video_Viewers_Facebook_Ads\" >Bagaimana Cara Retargeting Video Viewers Facebook Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adsumo.co\/blog\/cara-retargeting-video-viewers-facebook-ads\/#Tips_Tambahan_Agar_Retargeting_Video_Viewers_Lebih_Efektif\" >Tips Tambahan Agar Retargeting Video Viewers Lebih Efektif<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adsumo.co\/blog\/cara-retargeting-video-viewers-facebook-ads\/#Segmentasikan_berdasarkan_durasi_tontonan\" >Segmentasikan berdasarkan durasi tontonan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adsumo.co\/blog\/cara-retargeting-video-viewers-facebook-ads\/#Buat_materi_khusus_untuk_retargeting\" >Buat materi khusus untuk retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adsumo.co\/blog\/cara-retargeting-video-viewers-facebook-ads\/#Gunakan_rentang_waktu_pendek\" >Gunakan rentang waktu pendek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adsumo.co\/blog\/cara-retargeting-video-viewers-facebook-ads\/#Optimalkan_targeting_dengan_Adsumo\" >Optimalkan targeting dengan Adsumo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adsumo.co\/blog\/cara-retargeting-video-viewers-facebook-ads\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bagaimana_Cara_Retargeting_Video_Viewers_Facebook_Ads\"><\/span><strong>Bagaimana Cara Retargeting Video Viewers Facebook Ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-73.jpeg\" alt=\"\" class=\"wp-image-6403\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-73.jpeg 640w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-73-300x200.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-73-512x342.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-73-300x200@2x.jpeg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Retargeting penonton video adalah salah satu strategi paling efektif di Facebook Ads. Kenapa? Karena kamu tidak lagi berbicara ke orang yang benar-benar asing.&nbsp;<\/p>\n\n\n\n<p>Mereka sudah pernah melihat video kamu, artinya sudah ada sedikit awareness dan rasa penasaran. Tinggal bagaimana kamu mendorong mereka selangkah lebih dekat ke pembelian.<\/p>\n\n\n\n<p>Secara teknis, retargeting video viewers dilakukan dengan membuat Audiens Kustom berbasis keterlibatan video di Ads Manager. Setelah itu, audiens tersebut digunakan kembali dalam Ad Set kampanye baru.&nbsp;<\/p>\n\n\n\n<p>Kamu bisa memilih orang yang menonton video setidaknya 3 detik, 10 detik, atau persentase tertentu seperti 25 persen, 50 persen, 75 persen, bahkan 95 persen dalam periode 30 sampai 365 hari terakhir. Semakin tinggi persentase tontonan, biasanya semakin besar minat mereka terhadap produk atau pesan kamu.<\/p>\n\n\n\n<p>Berikut langkah-langkah detail yang bisa kamu ikuti.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Buka menu Audiens di Ads Manager<\/li>\n<\/ol>\n\n\n\n<p>Masuk ke Facebook Ads Manager, lalu cari menu Audiens. Di sinilah kamu akan membuat dan mengelola berbagai jenis audiens, termasuk Audiens Kustom untuk retargeting.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Buat Audiens Kustom<\/li>\n<\/ol>\n\n\n\n<p>Klik tombol Buat Audiens, lalu pilih Audiens Kustom. Ini adalah jenis audiens yang berasal dari data interaksi yang sudah terjadi, seperti kunjungan website, daftar pelanggan, atau dalam konteks ini, penonton video.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Pilih sumber Video<\/li>\n<\/ol>\n\n\n\n<p>Setelah memilih Audiens Kustom, pilih sumber Video dari daftar yang tersedia. Ini berarti kamu akan membuat audiens berdasarkan orang-orang yang pernah berinteraksi dengan video kamu.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Tentukan kriteria penonton<\/li>\n<\/ol>\n\n\n\n<p>Di tahap ini, kamu perlu menentukan seberapa dalam keterlibatan yang ingin kamu targetkan. Kamu bisa memilih:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Orang yang menonton minimal 3 detik<\/li>\n\n\n\n<li>Orang yang menonton minimal 10 detik<\/li>\n\n\n\n<li>Orang yang menonton 25 persen, 50 persen, 75 persen, atau 95 persen dari durasi video<\/li>\n<\/ul>\n\n\n\n<p>Semakin tinggi durasi tontonan, semakin kuat sinyal ketertarikan mereka. Misalnya, penonton 75 persen biasanya lebih potensial dibanding yang hanya menonton 3 detik.<\/p>\n\n\n\n<p>Setelah itu, klik pilih video dan tentukan video mana yang ingin kamu jadikan sumber audiens. Kamu bisa memilih video iklan atau video organik yang pernah diunggah dari Halaman Facebook atau Instagram kamu.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Atur rentang waktu<\/li>\n<\/ol>\n\n\n\n<p>Tentukan periode waktu retensi audiens, misalnya 30 hari, 60 hari, atau 90 hari terakhir. Kalau kamu menjual produk dengan siklus keputusan cepat, gunakan rentang waktu lebih pendek agar audiens masih ingat konten kamu.<\/p>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Simpan audiens<\/li>\n<\/ol>\n\n\n\n<p>Beri nama yang jelas agar mudah dikenali, misalnya Viewer Video Produk 50 Persen 30 Hari. Setelah itu, klik buat audiens dan tunggu hingga audiens siap digunakan.<\/p>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>Gunakan audiens dalam campaign baru<\/li>\n<\/ol>\n\n\n\n<p>Saat membuat kampanye baru, masuk ke level Ad Set, lalu pada bagian audiens, pilih Audiens Kustom yang sudah kamu buat. Di sinilah retargeting mulai berjalan.<\/p>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li>Optimasi materi iklan<\/li>\n<\/ol>\n\n\n\n<p>Karena audiens ini sudah pernah melihat video kamu, jangan tampilkan pesan yang sama persis. Gunakan materi yang lebih meyakinkan seperti testimoni pelanggan, diskon terbatas, demo produk lebih detail, atau penawaran bonus. Tujuannya adalah mengubah minat menjadi aksi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_Tambahan_Agar_Retargeting_Video_Viewers_Lebih_Efektif\"><\/span><strong>Tips Tambahan Agar Retargeting Video Viewers Lebih Efektif<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Retargeting bukan sekadar menampilkan ulang iklan. Kamu perlu strategi supaya hasilnya <a href=\"https:\/\/adsumo.co\/blog\/kenapa-iklan-facebook-stuck-learning-phase\/\">maksimal<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segmentasikan_berdasarkan_durasi_tontonan\"><\/span>Segmentasikan berdasarkan durasi tontonan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pisahkan audiens 25 persen, 50 persen, dan 75 persen ke dalam Ad Set yang berbeda. Penonton 75 persen biasanya sudah lebih hangat, jadi kamu bisa memberi penawaran lebih langsung seperti promo atau ajakan beli. Sementara penonton 25 persen mungkin masih butuh edukasi tambahan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buat_materi_khusus_untuk_retargeting\"><\/span>Buat materi khusus untuk retargeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jangan gunakan video awareness yang sama. Buat iklan baru yang secara eksplisit menyapa mereka yang sudah pernah melihat konten sebelumnya. Pendekatan seperti ini terasa lebih personal dan relevan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gunakan_rentang_waktu_pendek\"><\/span>Gunakan rentang waktu pendek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kalau produk kamu tidak butuh waktu lama untuk diputuskan, gunakan jangka waktu 7 sampai 14 hari. Ini membantu memastikan audiens masih ingat brand kamu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimalkan_targeting_dengan_Adsumo\"><\/span>Optimalkan targeting dengan Adsumo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"857\" src=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-74.jpeg\" alt=\"\" class=\"wp-image-6404\" srcset=\"https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-74.jpeg 933w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-74-300x276.jpeg 300w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-74-512x470.jpeg 512w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-74-920x845.jpeg 920w, https:\/\/adsumo.co\/blog\/wp-content\/uploads\/2026\/02\/image-74-300x276@2x.jpeg 600w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/figure>\n\n\n\n<p>Selain memanfaatkan retargeting, kamu juga bisa meningkatkan performa dengan fitur Audience Targeting dari <a href=\"https:\/\/adsumo.co\/\">Adsumo<\/a>.&nbsp;<\/p>\n\n\n\n<p>Dengan lebih dari 8 juta advertiser di Facebook, banyak yang menarget interest yang sama karena terbatasnya hasil pencarian interest di Ads Manager. Akibatnya, kompetisi tinggi dan biaya iklan makin mahal.<\/p>\n\n\n\n<p>Dengan Adsumo, kamu bisa menemukan banyak interest tersembunyi dengan cepat dan mudah. Ini membantu kamu menjangkau audiens yang belum terlalu padat kompetitor sehingga potensi ROAS bisa meningkat.<\/p>\n\n\n\n<p>Gabungkan retargeting video viewers dengan interest yang lebih spesifik. Strategi ini bisa membuat campaign-mu lebih efisien karena kamu menarget orang yang sudah tertarik sekaligus memperluas jangkauan dengan segmentasi yang lebih cerdas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span><strong>Kesimpulan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cara retargeting video viewers Facebook Ads dimulai dengan membuat Audiens Kustom berbasis penonton video di Ads Manager, lalu menggunakannya dalam campaign baru dengan materi iklan yang lebih persuasif. Semakin tinggi durasi tontonan yang kamu targetkan, biasanya semakin besar peluang konversi.<\/p>\n\n\n\n<p>Dengan segmentasi yang tepat, materi iklan khusus retargeting, dan dukungan tools seperti Adsumo untuk menemukan interest tersembunyi, strategi ini bisa membantu kamu mengubah penonton video menjadi pembeli yang nyata!<\/p>\n","protected":false},"excerpt":{"rendered":"Cara retargeting video viewers Facebook Ads dilakukan dengan membuat Custom Audience dari orang yang sudah menonton video kamu,&hellip;","protected":false},"author":8,"featured_media":6405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-6402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Cara Retargeting Video Viewers Facebook Ads untuk Custom Audience - Adsumo Blog<\/title>\n<meta name=\"description\" content=\"Ingin tahu cara retargeting video viewers Facebook Ads agar konversi meningkat? 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